(I) The first example comes from an articles titled "Capitalism
and the Rule of Law" by George Roch. Management instructor Ron Schloemer
uses this article in his MGT 111 course.
Paragraph 1:
Says: Law and economics are inseparable.
Does: Introduces
the main issues of the article. Uses rhetorical questions to situate the reader
during a particular historical period - the American Revolution.
Paragraph 2:
Says: Great Britain imposed taxation without representation
upon the American colonists.
Does: Further develops the example of the
American Revolution introduced in paragraph 2.
"Economic Liberties and the Constitution" (subheading)
Paragraph 3:
Says: Tells about the rise of the Continental Congress of
1774 and 1775 and the role of George Washington and John Adams.
Does:
Starts the history of the early American republic and the origins of American
capitalism.
(II) The second example comes from Jack Malone's MGT 111 class. Here, we
have analyzed the first few paragraphs of a speech on business ethics by P&G
CEO John Pepper.
Paragraph 1:
Says: Thanks the audience for allowing him to be here.
Does:
Introduces himself to the audience.
Paragraph 2:
Says: A long-standing relationship exists between P&G and
Florida A&M.
Does: Develops credibility. Establishes ties with the school.
Builds bridge between himself and his audience.
Paragraph 3:
Says: Florida A&M and its students are important to P&G.
Does: Continues to establish relationship by looking to the future.
Paragraph 4:
Says: He will address what it takes to compete and win in
a global market.
Does: Introduce the topics, setting up the function
of ethics. Sets up his speech.
Paragraph 5:
Says: The theme of the speech is business ethics.
Does:
Acts as a transition from setting up the speech to introducing the main theme.
Paragraph 6:
Says: If you want to succeed globally in business, you should
act ethically.
Does: Links the theme to topics mentioned in #4. Also,
sets up the structure of the body of his speech.
(III) Our last example comes from Jim Fenske's MGT 111 class. The article
is "Beyond the Information Revolution" by Peter F. Drucker.
Paragraph 1:
Says: There have been surprising and profound effects of
e-commerce on business practice and social and political thought.
Does:
Introduces topic/idea about the surprising importance of e-commerce for the
"Information Revolution."
Paragraph 2:
Says: Gives two examples to support the unpredictability
of emerging industry.
Does: Suggests that the phenomena of e-commerce
and other unexpected industries have historical precedent.
Paragraph 3:
Says: That new major industries will undoubtedly emerge
from unique technology systems, but that it is impossible to predict what they
might be.
Does: Attempts to unravel the too often assumed connection
between the rise of the information revolution and new industry.
Paragraph 4:
Says: Although his ideas are only predictions, they are
already following a pattern set by the Industrial Revolution.
Does: Introduces
his attempt to historicize the emergence of e-commerce and compare the Information
Revolution with the Industrial Revolution.
Paragraph 5
Says: When compared to the Information Revolution, which
is assumed to be unprecedented, the Industrial Revolution's (specifically as
triggered by the steam engine) rate of production and its impact on consumer
and political interests in the Industrial Revolution was equally significant.
Does: Supplies examples of the steam engine's effect on various industry
to demonstrate that, as a trigger and symbol, the microchip's economic and social
trajectory is not unique.