PRODUCT

What is a product?

What is a product?

Total Product includes:

The Product

The Core Product

Actual Product

Augmented Extras

Marketers should NEVER sell products to consumers!!!

Types of Consumer Products

TYPES OF BUSINESS PRODUCTS

What is a new product?(Management Perspective)

What is a new product?(Consumer Perspective)

Product Assortment strategies

Product lines vs Product mix[ extensions & contradictions]

Newness, Technology, Risk Model

CHARACTERISTICS OF A POTENTIALLY SUCCESSFUL PRODUCT INCLUDE...

CHARACTERISTICS OF A POTENTIALLY SUCCESSFUL PRODUCT INCLUDE...

REASONS FOR PRODUCT FAILURES INCLUDE......

LET’S TRY APPLYING THESE CONCEPTS

PRODUCT PORTFOLIO CONCEPT

THE GOODS-SERVICES CONTINUUM

Product Obsolescence

PRODUCT’S ENVIRONMENTAL IMPACT AND SAFETY

HOW DOES A MARKETER USUALLY GO ABOUT DEVELOPING A NEW PRODUCT CONCEPT: A FIVE STEP PROCESS

PPT Slide

PPT Slide

PPT Slide

Impact on image and overall image?

Creation of prototype

Field Testing

Full scale production and distribution

Your new idea ???

PPT Slide

PPT Slide

TYPES OF BRANDS

BRANDING DEFINITIONS

BRANDING DEFINITIONS

SELECTING A BRAND NAME

BREADTH OF BRAND NAMES

PACKAGING AND LABELING

Packaging and Labeling

PRODUCT LIFE CYCLE