Table of ContentsPRODUCT What is a product? What is a product? Total Product includes: The Product The Core Product Actual Product Augmented Extras Marketers should NEVER sell products to consumers!!! Types of Consumer Products TYPES OF BUSINESS PRODUCTS What is a new product? (Management Perspective) What is a new product? (Consumer Perspective) Product Assortment strategies Product lines vs Product mix [ extensions & contradictions] Newness, Technology, Risk Model CHARACTERISTICS OF A POTENTIALLY SUCCESSFUL PRODUCT INCLUDE... CHARACTERISTICS OF A POTENTIALLY SUCCESSFUL PRODUCT INCLUDE... REASONS FOR PRODUCT FAILURES INCLUDE...... LET’S TRY APPLYING THESE CONCEPTS PRODUCT PORTFOLIO CONCEPT THE GOODS-SERVICES CONTINUUM Product Obsolescence PRODUCT’S ENVIRONMENTAL IMPACT AND SAFETY HOW DOES A MARKETER USUALLY GO ABOUT DEVELOPING A NEW PRODUCT CONCEPT: A FIVE STEP PROCESS PPT Slide PPT Slide PPT Slide Impact on image and overall image? Creation of prototype Field Testing Full scale production and distribution Your new idea ??? PPT Slide PPT Slide TYPES OF BRANDS BRANDING DEFINITIONS BRANDING DEFINITIONS SELECTING A BRAND NAME BREADTH OF BRAND NAMES PACKAGING AND LABELING Packaging and Labeling PRODUCT LIFE CYCLE |
Author: Richard T. Farmer SBA
Email: gifforjb@muohio.edu Home Page: www.sba.muohio.edu/gifforjb |