MODULE THREEDEVELOPING A GLOBAL VISION

Developing a Global VisionTable of Contents

Global Vision

Importance of global marketing in the United States of America

Multinational vs International Marketing

Imports vs Exports

Economic Theory of Comparative Advantage

Ethics in Global Marketing

Getting involved in international marketing: A five step process

Factors influencing whether a firm becomes involved in international marketing

The external environment facing global marketers: CULTURE

The external environment facing global marketers: ECONOMIC & TECHNOLOGICAL

The external environment facing global marketers: POLITICAL STRUCTURE

The external environment facing global marketers: LEGAL CONSIDERATIONS

The external environment facing global marketers: DEMOGRAPHICS AND NATURAL RESOURCES

Various ways of entering the global marketplace by levels of risk

THE GLOBAL MARKETING MIX

TIME PERMITTING

PPT Slide