Table of ContentsMODULE THREE DEVELOPING A GLOBAL VISION Developing a Global Vision Table of Contents Global Vision Importance of global marketing in the United States of America Multinational vs International Marketing Imports vs Exports Economic Theory of Comparative Advantage Ethics in Global Marketing Getting involved in international marketing: A five step process Factors influencing whether a firm becomes involved in international marketing The external environment facing global marketers: CULTURE The external environment facing global marketers: ECONOMIC & TECHNOLOGICAL The external environment facing global marketers: POLITICAL STRUCTURE The external environment facing global marketers: LEGAL CONSIDERATIONS The external environment facing global marketers: DEMOGRAPHICS AND NATURAL RESOURCES Various ways of entering the global marketplace by levels of risk THE GLOBAL MARKETING MIX TIME PERMITTING PPT Slide |
Author: Richard T. Farmer SBA
Email: gifforjb@muohio.edu Home Page: www.sba.muohio.edu/gifforjb |