Table of ContentsMODULE ONE: Index of Key Concepts Supplemental Activities Exchange Process Marketing Management Philosophies Customer Value Customer Satisfaction Relationship Marketing to Stakeholders The Marketing Process THE MARKETING PROCESS Why study marketing? Ethics in Marketing: ALCOPOPS China: A $300 Billion Consumer Market |
Author: Richard T. Farmer SBA
Email: gifforjb@muohio.edu Home Page: www.sba.muohio.edu/gifforjb |