Table of ContentsCHAPTER SIXTEEN PROMOTION: COMMUNICATION WITH A PURPOSE PROMOTION: COMMUNICATION WITH A PURPOSE PROMOTION: COMMUNICATION WITH A PURPOSE PROMOTION: COMMUNICATION WITH A PURPOSE Communication media Communication media Communication media Communication media PROMOTION: COMMUNICATION WITH A PURPOSE PROMOTION: COMMUNICATION WITH A PURPOSE PROMOTION: COMMUNICATION WITH A PURPOSE PROMOTION: COMMUNICATION WITH A PURPOSE Integrated marketing communications: The promotional mix PPT Slide PPT Slide The communication process PPT Slide The communication process The communication process The communication process The communication process The hierarchy of communications effects Push and pull strategies PPT Slide Cooperative promotional programs GUERILLA ADVERTISING WARFARE Promotional campaign STEPS INVOLVED IN DEVELOPING THE PROMOTIONAL PLAN Determining the Promotional budget Promotional campaigns aimed at creating product image and differentiation Direct-Response Campaigns The ethics of persuasion |
Author: Richard T. Farmer SBA
Email: gifforjb@muohio.edu Home Page: www.sba.muohio.edu/gifforjb |