MODULE TEN PART ONE
Module Ten Chapters 14 & 15
In the next two class periods we will discuss…
The two economic theories hat explain the existence of supply chains are...
Time, Place and Possession Utilities
TRANSACTIONAL EFFICIENCY
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The concept of channels of distribution is now referred to as a Supply Chain
What needs do some of the “intermediaries” fulfill within a supply chain?
FUNCTIONS AND ACTIVITIES OF SUPPLY CHAIN MEMBERS
TRANSACTIONAL FUNCTIONS
LOGISTICAL FUNCTIONS
FACILITATING FUNCTIONS
Supply Chain Channel
Supply Chain Channel
OTHER IMPORTANT CONCEPTS RELATING TO THE NATURE OF SUPPLY CHAIN SYSTEMS INCLUDE….
As a marketer, you must also decide how widely available you would like to make your product or service
Certain relationships between channel members are regulated by law, such as...
How does a manufacturer decide upon the “best” supply chain?
International Supply Chains
HOW ARE INTERNATIONAL CHANNELS DIFFERENT FROM DOMESTIC CHANNELS?
HOW ARE INTERNATIONAL CHANNELS DIFFERENT FROM DOMESTIC CHANNELS?
While a manufacturer can eliminate the need to use intermediaries, they cannot eliminate the functions provided by intermediaries!!!
PPT Slide
Some examples include...
PPT Slide
Wholesalers
Wholesalers
Classifying Wholesalers
Types of Merchant Wholesalers
Types of Agent Wholesalers
Wholesalers, to remain successful in the future, must...
Retailers