MODULE TEN PART ONE

10/23/98


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Table of Contents

MODULE TEN PART ONE

Module Ten Chapters 14 & 15

In the next two class periods we will discuss…

The two economic theories hat explain the existence of supply chains are...

Time, Place and Possession Utilities

TRANSACTIONAL EFFICIENCY

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The concept of channels of distribution is now referred to as a Supply Chain

What needs do some of the “intermediaries” fulfill within a supply chain?

FUNCTIONS AND ACTIVITIES OF SUPPLY CHAIN MEMBERS

TRANSACTIONAL FUNCTIONS

LOGISTICAL FUNCTIONS

FACILITATING FUNCTIONS

Supply Chain Channel

Supply Chain Channel

OTHER IMPORTANT CONCEPTS RELATING TO THE NATURE OF SUPPLY CHAIN SYSTEMS INCLUDE….

As a marketer, you must also decide how widely available you would like to make your product or service

Certain relationships between channel members are regulated by law, such as...

How does a manufacturer decide upon the “best” supply chain?

International Supply Chains

HOW ARE INTERNATIONAL CHANNELS DIFFERENT FROM DOMESTIC CHANNELS?

HOW ARE INTERNATIONAL CHANNELS DIFFERENT FROM DOMESTIC CHANNELS?

While a manufacturer can eliminate the need to use intermediaries, they cannot eliminate the functions provided by intermediaries!!!

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Some examples include...

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Wholesalers

Wholesalers

Classifying Wholesalers

Types of Merchant Wholesalers

Types of Agent Wholesalers

Wholesalers, to remain successful in the future, must...

Retailers

Author: Richard T. Farmer SBA

Email: gifforjb@muohio.edu

Home Page: www.sba.muohio.edu/gifforjb

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