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Environmental
Management in the Forest and Paper Sector
Center faculty
Orie Loucks, Allan Springer, and Homer Erekson, along with Graduate
Assistant Megan Moses, have investigated measures of the environmental
performance of 10 forest and paper companies in the S&P 500.
This work is part of the larger project creating a new Total Social
Responsibility Index.
Specifically,
the study sought to evaluate corporate performance in forest and
paper operations using publicly reported information on the scope
of industry planning and management for timber supplies and environmental
protection, the intensity of timber removals (clearfelling or selection
logging), and the thoroughness and timing of replanting and related
land and soil conservation measures. Information on the quality
of these operations was derived from the companies' annual and environmental
reports.
Seven measures
of environmental performance were evaluated for the ten forest and
paper companies in the Standard and Poors 500. The data have allowed
criteria to be evaluated in the forests as well as in mill operations.
The hypothesis tested was that practices conducive to protection
of the environment, particularly maintenance of long-term equity
in the productive capacity of land and water also reflect good corporate
management. Furthermore, these measures will evaluate whether the
environmental protection works to the self-interest and enhancement
of a company's shareholder value.
While considerable
variability was found in performance from one corporation to the
next, preliminary results show the hypothesis holds, and total return
on investment in 1998-99 among the environmentally high ranking
companies was about 60% better than the companies ranked lower in
the sustainability metric. The results suggest that responsible
resource management by major corporations can both improve quality-of-life
elements locally and shareholder value at the same time, although
not all companies meet this standard. The results were presented
at a CSSS workshop in November 1999, and the annual American Forest
and Paper Association meetings in Charlotte, NC, in April 2001.
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