FLASH
ANNOUNCEMENTS
Teacher:
Professor John (Jack) B. Gifford
Days & Times:
Tuesday & Thursday: G= 8:00 - 9:15 am I = 9:30 -
10:45 J = 12:30 -
1:45 pm
Place:
Upham 209
Credit Hours:
Three hours
Program
Credit: SBA Core Course
Prerequisites: Economics
201 and 2nd semester sophomore standing or above
Please read the Preface and Chapter One of the textbook as soon as possible, but for sure before the second class period.
ALL CLASS ASSIGNMENTS THROUGH xxxxxxxxxxx ARE NOW READY FOR VIEWING!
TABLE OF CONTENTS NAVIGATIONAL MATRIX:
Textbook: Marketing: The Core 2nd Edition with CD-ROM & PowerWeb Code Card
by Kerin, Berkowitz, Hartley, Rudelius
Published by McGraw-Hill / Irwin Copyright 2007
Must include student CD-Rom and PowerWeb card with password
Available new or used:
DuBois and University Bookstores, or
Online:
www.amazon.com
($105.63 as of 9/1/06)
Needed by January 9th, 2007
Teacher Contact Information:
John (Jack) B. Gifford, Professor of Marketing
Upham
206B
Email:
GIFFORJB@MUOHIO.EDU
Telephone
(Office): 513-529-1207 8 - 5 M à
R [Voice-Mail Available]
FAX (Office)
513-529-1290 (any time
8 - 5 M - F)
Tele. (Home) 513-523-2227 (Sun. à Thurs. 7 pm – 9:30 pm)
Home Web Page: www.sba.muohio.edu/GIFFORJB/index.htm
Syllabus links for MKT. 291
Professional links
Information Links
Office Hours: Upham 206B
M.W. 9:00 am - 11:45 am
T.R. 11:00 - 11:45
am, 2:00 - 3:15 pm
or by appointment
No Office Hours on Fridays
Mailbox: Upham 200 ( under windows)
US Mail: Office
Professor John B. Gifford
Department
of Marketing Upham 200
Richard
T. Farmer School of Business Administration
Miami University
Oxford, Ohio
4556
US Mail: Home
Professor John B. Gifford
6511
Morning Sun Road
Oxford,
Ohio 45056
Course withdrawal policies:
v You can withdraw with a grade of “W” until April 29th at 5:00 pm;
v You will receive a “WP” if your grade point to date is 72.5% or better and you have not missed more than five classes;
v You will receive a “WF” or “F” if your grade point to date is under 72.5% or you have missed more than five classes for any reason.
There are seven reasons I have created a longer then usual and more complex electronic syllabus:
v If you are taking Marketing 291 as an elective, this e-syllabus will give you enough information to decide if you wish to stay or find an alternative course. You should have enough information to permit an “eyes open” enrollment in the course. It will require a minimum of four hours of homework every week to learn and succeed;
v By spelling out procedures on grading, attendance, assignments, professional behavior, etc. I have tried to avoid misunderstandings later in the course. For example, if you miss more that five classes for any reason, you will receive a failing grade;
v All faculty have been asked to document their teaching efforts in a “Teaching Portfolio”. This policy has been mandated by Miami University, the School of Business Administration, and the Department of Marketing. A complete syllabus is the heart and soul of any teaching portfolio;
v The process of creating a well-designed syllabus is an effective course management tool. It also acts as a cognitive map of the course.
v This e-syllabus acts as a medium of two-way communication. It allows you to access resources, coordinate with colleagues electronically, have access to flash announcements, and download URL sites, word and excel files, and other electronic resources that will support this class. Everything will also be interactive on our BlackBoard site.
v An e-syllabus allows me to make changes as we go along that respond to your demonstrated needs. For example, If you are struggling with pricing theory or supply chain management concepts, I can add time or supplemental materials;
v To further improve your use of IT information and communication skills, something vital in today and tomorrow’s business and socio-cultural environments.
I believe that higher education, including this course, has as a primary objective the development of life long active learners who make the world a better place to live one person at a time. The emphasis is on the acquisition of new marketing knowledge and the ability to apply that knowledge to current business practices. You will also be exposed to the unique vocabulary of marketing that must be understood and applied in your interactions with individuals from a variety of business disciplines. Learning involves hard work, good listening, written and oral communication skills, a willingness to change and challenge your own predispositions, and always to think with your mind, feelings and heart. Ethics are involved in almost every decision you make in your life…and in your responses to the materials, boxed features, video and written cases, issues for the future, and classroom discussions.
Knowledge and skills without application, comprehension, analysis, synthesis and evaluation are of marginal benefit to you, your employer, your own business, or society.
Lastly, college is about maturing, learning, give and take, and having fun in the process. Don’t stress out! Working hard and having fun are compatible activities. This course will require at least 4 hours of homework a week.
I teach because it is a tremendous high to see the progress most of you make in understanding and appreciating the role of marketing in society between the first and last weeks of the semester. You learn to see the forest and individual trees, flowers and weeds. I also thoroughly enjoy interacting with such bright and unique individuals on a daily basis. Oh yes, and I also get paid!
Mission Statement: The mission of Marketing 291 is to provide a survey/foundation level of knowledge about marketing management and decision making in both domestic and international contexts. It should provide marketing majors with the basic foundation tools to move forward into more advanced marketing courses of study. For non marketing majors, this course will give you one more very important piece of the "big picture" involved in business, government or non-profit enterprise management.
Also see Mission Statements
of Miami University: http://www.muohio.edu/%7Emuwwwcwis/aboutmiami/mission.html
,
the SBA:
http://www.sba.muohio.edu/HOME/missionstatement.htm
and Department of Marketing: http://www.netgain.muohio.edu/MARKETING/ACADEMICS/MISSION.HTML
.
Miami University Value Statement: 2002
Miami is a scholarly community whose members believe that a liberal education is grounded in qualities of character as well as of intellect. We respect the dignity of other persons, the rights and property of others, and the right of others to hold and express disparate beliefs. We believe in honesty, integrity and the importance of moral conduct. We defend the freedom of inquiry that is the heart of learning and combine that freedom with the exercise of judgment and the acceptance of personal responsibility.
Value Statement: In Marketing 291, we will value careful and detailed conversion of data into information, knowledge and wisdom designed to apply basic marketing principles to business and institutional decision making environments. All the above must be accomplished in a multidisciplinary environment, communicated effectively and efficiently, and moderated by sound and consistent ethical values.
Vision Statement: Marketing 291 will emphasize breadth over depth and require the acquisition of a specific marketing lexicon. We will deal with the key concepts necessary for both marketing and non marketing majors to effectively and efficiently serve their defined stakeholders.
University and revised catalogue course descriptions:
University Bulletin: “Factors involved in the management of the marketing function relative to product development, promotion, pricing, physical distribution, and determination of marketing objectives within the framework of the marketing system and in domestic and international markets." [ 35 word maximum limitation ]
Revised Bulletin Course Description: Marketing 291 is a survey SBA core course that introduces the process of planning and executing the conception, pricing, integrated marketing communication, and supply chain management involved in the buying and selling of goods, services and ideas to create exchanges that satisfy individual, organizational and societal objectives, goals, needs and wants.
1. To introduce business and non business majors to the vital role marketing plays/will play in the domestic and international marketplace today and tomorrow;
2. To actively encourage you to internalize the most important concepts and principles of marketing, and to be able to apply these in a variety of environments and situations;
3. To help each of you become more informed consumers and citizens of the world;
4. To be able to understand and discuss intelligently current issues and conditions in marketing and business in general;
5. To encourage you to become life long learners and to extend this learning beyond the classroom into every dimension of your personal and professional lives;
6. To
integrate theory with application, the past with the present and future, and the
conversion of data into information and eventually knowledge and wisdom;
7. To stimulate and refine your ability to see the implications
of dynamic
environments as creative business opportunities;
8. To stimulate a Socratic and participative approach to
learning;
9. To emphasize teamwork
and sharing as a means to developing a supportive learning environment. You
are not in competition with your classmates, but with yourself and with the
standards for learning set by me;
10. To help prepare you for the transition from
the real world of the university to the real world of professional full-time
employment;
11. To have fun learning together. School should be considered a challenge and an opportunity to be appreciated and enjoyed, not tolerated. Less than .3% of the world population has the opportunity to complete a four year college education.
Email: GIFFORJB@MUOHIO.EDU
You are welcome to email me any time, night or day. I do not regularly check my email after 5:00 pm and only sometimes on weekends. From Monday to Friday I will usually check at least four times a day; once early in the morning, mid morning, once about 3:30 pm, and a fourth time around 5:00 pm. I will try to respond within 24 hours or less during the workweek. Please always use in the subject line FIRSTNAME_LASTNAME_MKT291. Attachments will not be opened due to the danger of accidental .exe virus contamination unless you use this heading. Please keep your messages concise and specific. I often receive 60+ emails a day. I will use your return address to respond. Use appropriate Netiquette.
Voice Communication:
Home: 513-523-2227
Office: 513-529-1207
You are welcome to call the office anytime Monday through Thursday between 8:00 am and 5:00 pm. If I am not there or the line is busy, please leave a voice mail and I will get back to you. Students in the office always take priority over telephone calls. Be sure to leave you telephone number…and say it slowly and clearly. I am usually available at home Monday through Thursday in the evenings and on weekends until 9:30 pm if needed.
FAX Communications: 513-529-1290
The above FAX number and machine is used by the entire department and is located in Upham 200. Normally our student assistants will place incoming FAX messages in individual mailboxes upon receipt. Be sure to place my name and the course number somewhere at the top of the first page so that the staff can identify the intended recipient. Don’t send anything that is personal or confidential in nature. Also, do not send homework via this medium as delivery is only 97.63% reliable.
Electronic Bulletin Board:
If you are looking for help from a colleague or trying to sell or buy a "whatever", you are welcome to post a note on the Bulletin Board in Blackboard. This will only work if everyone visits the BB on a fairly regular basis. Please date and add your name to all posting. I will generally remove all messages that are more then 10 days old. Anything reasonable, ethical and in good taste is acceptable. I do reserve the right to remove anything, anytime, for any reason…but probably won’t. Unfortunately, this system has not worked well in the past as the majority of you do not visit the blackboard site on a regular basis.
Discussion Groups and BlackBoard:
At this time I plan on using Blackboard discussion questions on many of the daily assignments. Some discussion questions will appear in the Daily Assignment Descriptions (DAD) and in FLASH ANNOUNCEMENTS in this e-syllabus. Spreadsheets or PowerPoint output will appear in DAD as electronic links to the "G" public drive or to files within BlackBoard. You can reach this drive through MUNET by entering "GDRIVE.SBA.MUOHIO.EDU" If you have suggestions how we might collectively use these electronic functions better, please send me an E-Suggestion or talk to me before or after class or during office hours. Thank you.
Classroom Instructional Strategies:
The primary instructional strategy to be used in Marketing 291 will be some lecture, discussion and small group exercises. We will make regular use of videos, .ppt and physical props related to the topic for the day. Multiple small exercises will be used to get you to use the Internet, newspapers, magazines, friends and family. Current events will often be related to current topics in the book. Speakers are a possibility, but are difficult to arrange as my 291 classes are over six hours apart. Every concept or theory introduced in the course will be translated into a real business example. Your regular participation is encouraged and will make the course both more informative and enjoyable.
Two exams and a final will be given during the semester, as indicated on the e-syllabi. The exams will be short answer and essay and will require you to apply concepts and theories to business situations. Memorization of the basic tools will be essential, but not adequate to achieve a good understanding or grade. You must be able to translate that data into applied decision making in business. The two exams will each cover approximately 40% of the book, with the final exam covering the final 20%, plus applications of the most important concepts from the entire semester. Many exam questions will be created based upon classroom discussions, key topics and terms, videos, .ppt, and classroom discussions.
It is my responsibility to create a total learning environment where you are actively encouraged to question, acquire specific cognitive information, evaluate alternative careers and lifestyles, values, attitudes and beliefs, and to improve your communication skills. I will attempt to be a positive role model and maintain high personal ethical standards. As a teacher, I have been entrusted by your parents or guardians with helping to prepare you to live full and valued lives. I accept this responsibility. I will be in class ten minutes early each day and will provide each student with a comprehensive electronic course syllabus that contains relevant student guidelines. I will always be fully prepared to guide the discussions of all cases and will set the stage and parameters for all special activities. My primary teaching pedagogy is to design a learning environment where active learning from your colleagues is a primary component. I will act as guide and consultant, but will not attempt force feeding. You are responsible for your own learning.
I will carefully grade all classroom exercises and exams, and return all materials in a timely manner. I will make myself available a minimum of 9 hours per week outside class to assist you in resolving problems you may be having with course materials or career decisions. I will share with you some of my insights from teaching and working in marketing for the past 40+ years when relevant to course learning objectives. I will regularly assess your performance toward the stated course objectives, and will keep you informed of how you are doing.
It is my responsibility to remain current in my subject fields and the teaching profession. It is my responsibility as a scholar teacher to synthesize and assimilate existing knowledge, generate new knowledge, and to take personal responsibility for the improvement of my teaching skills and when asked, the teaching of my colleagues. I will follow all ethical rules of Miami University and the Student Handbook, with particular attention to “Good Teaching Practices.”
It is the responsibility of each of you to attend all regularly scheduled classes. You should bring extensive notes to class each day that reflect your best thinking about the topic assigned for the day. This “class” should be treated as a business meeting where you are active participants in the learning process. In business, you would never show up late or unprepared for such an important meeting! Your academic colleagues and I expect the same. You should actively and regularly share your insights, questions and ideas with your teacher and colleagues. All assigned papers should be turned in on time and in the format requested. You should take on the responsibility of helping your peers to learn when necessary through the sharing of your knowledge and opinions. You will not knowingly cheat in any way.
If you have suggestions for a better way to stimulate learning in class or are unhappy with any activities of your teacher or fellow students, it is your responsibility to let the teacher know. You are paying a large amount of money to attend each class at Miami University, and have a right to expect your teachers to fulfill their responsibilities identified above. Learning is an active, not passive process.
Intellectual Integrity, Attendance and Professional Behavior
Intellectual Integrity:
I assume that everyone is honest unless proven otherwise. You are encouraged to work in small groups on most exercises unless specifically told otherwise. If you wish to combine any written work in this class with something required by another faculty member, I will normally have no objection, provided that you submit, in writing, a statement of this intent to both faculty members prior to submitting your work to either individual.
Signing someone else’s name on the attendance sheet is an act of dishonesty.
Dishonesty on any of the four exams will result in an “F” in the course and potentially a dishonestly notation on your transcript. It may result in dismissal from Miami University. Dishonesty on a daily exercise will result in an “F” or 50% on that assignment. In cases of dishonesty, the regulations of the Department of Marketing, the Division and the University will be followed to the letter. Please don’t risk your own self-respect and graduation by cheating. You cannot cheat your colleagues or me; you can only cheat yourself. Unfortunately, I will be obligated to take required action if dishonesty is discovered.
A number of learning opportunities will be made available which cannot be adequately obtained from simply reading the textbooks, CD-ROM or handouts. If you are an out-of-state student, you are paying approximately $32.00 per class period (ignoring opportunity costs). We need your active participation and expertise to be shared with your fellow students and myself. For these reasons, class attendance is very important, and will be taken starting January 11th. Class will start promptly at 8,9:30 or 12:30. It would be unprofessional to be late! If you are more then 10 minutes late, you are absent. If you miss six class periods for any reason, you will receive an "F" for the course. It is my expectation that you will not miss any classes except for illness, family emergencies or sanctioned university varsity functions.
Attendance is taken by your signing the attendance sheet placed next to the door every class period. If you do not sign in, you are presumed not to be in class. I do have three sections of 291 this semester so it is possible to change sections once or twice in the semester if necessary, although you may need to sit on the floor. All sections are in Upham 209.
I am not in the business of judging if your absence is “excused” or “unexcused”, whatever this means. You are there or are not there. If there is a strong chance that you will be absent more then five times during the semester, you should not take this section of the course. As illness or personal emergencies are unpredictable, it would be very unwise to “cut” class a number of times early in the semester. As 85%+ of the exam questions will be based upon material touched upon within the classroom, your grades are likely to suffer if you do not attend or fail to take good notes.
Think of our classroom as a corporate executive development meeting. The other students are your professional colleagues from your corporation. I am the individual who has called the meeting and who is responsible for seeing that you become knowledgeable about marketing. Address others by name (everyone will have a name card every day). Listen to what they have to say. Agree or disagree and explain why. Share your ideas with your colleagues. You are also partially responsible for the success of others in the class. Avoid profanity and sexist or racially negative statements and stereotypes. No inactive sponges allowed!!!
When using electronic communication medium, proofread your message before it is sent. Use capitals and punctuation correctly. In industry, you will be judged by your colleagues located in other states or nations by how and what you communicate electronically. Use good Netiquette.
Grades are, unfortunately, a necessity of our present academic system. They are designed to measure your level of attainment rather than the degree of change in your cognitive and affective knowledge and skills achieved during a specific class. You are not in competition with your fellow students, as grades are not given on a competitive basis. You will be graded against absolute learning objectives established by myself for this course. This means there is no curve or predetermined number of students who receive A, B, C, D or F grades. If everyone in class does an OUTSTANDING job, everyone will receive a high grade. However...
I believe the current system has made both students and teachers too grade oriented, and would encourage you to work diligently toward increased knowledge and understanding; appropriate grades will normally follow. I consider the average Miami University student to be of very high caliber. A student wishing to receive an “A” must do outstanding work throughout the semester, always going one step or more beyond that asked of her or him. An “F” student is one who rarely makes worthwhile contributions in class, does very poorly on the exams, displays a lack of interest, curiosity, desire and ability to master the materials presented, is dishonest, or misses class six times or more for any reason. I am not generally considered an "easy" grader.
Grades will be computed as follows:
Exam #1 25%
Exam #2
25%
Final Exam
25%
Classroom assignments/quizzes during semester*
25%
----------------------------------------------------------------------
TOTAL
100%
Grade Distribution: Percentages
| A+ 97.01 or more | A 92.31 - 97.00 | A- 92.30 - 89.50 |
| B+ 87.50 - 89.49 | B 82.50 - 87.49 | B- 80.00 - 82.49 |
| C+ 77.50 - 79.99 | C 72.50 - 77.49 | C- 70.00 - 72.49 |
| D+ 67.50 - 69.99 | D 64.50 - 67.49 | D- 62.50 - 64.49 |
| F Under 62.49% or missing more than 5 classes | WP = see earlier comments | WF = see earlier comments |
All three exams will consist of multiple choice, short answer and essay questions, many in applied situations. The exams will be fairly long and require that you know the material cold. All exams are closed book, no notes, etc. The exams will be difficult and require you to apply the concepts you have learned. The final exam will have two parts. The first part will be over the last approximately 25% of the class. The second part will deal with the entire course and will include what I consider the top ten concepts from the semester. I will give you a list of the top 15 concepts prior to the final exam week. I will personally write and grade all exams.
We will briefly discuss the exams when they are returned; however, answers are not negotiable. I will do the best job I can in writing unambiguous questions where there is only one "best" answer. The answers belong to you. The questions belong to me and will be collected after we discuss the answers. Keeping exam questions is an act of dishonesty.
Grades will not be posted. No extra credit options will be provided. Make up exams are only given under extremely unusual circumstances.
* Classroom assignments and quizzes = average grade/total All minor quizzes and written assignments will carry equal weight when computing the above average. If you miss a daily quiz, you will receive a 50% grade. Your lowest grade during the semester on these minor quizzes and assignments will be dropped. Everyone has at least one bad day!
Students with physical or learning disabilities and special circumstances:
If you have a physical or
learning disability that has been documented and will require some accommodation
during this class, you must let me know in the first two weeks. We will
meet together privately and come to an agreement on reasonable actions to create
as level a playing field as possible.
If there are religious holidays that fall during one of our class hours and
days, and this holiday precludes you from attending class, please let me know by
the end of the second week. The university has published a fairly complete calendar of
religious holidays. If you cannot attend, an alternative learning
opportunity will be arranged. No absence will be recorded for that day.
The policy for absences caused by illness, personal or family emergencies, job
interviews, varsity sports, intramurals, etc. have been addressed under
the section Absences.
A reminder that Spring Break does not start until March 11th and ends at
midnight on March 18th. You are expected to attend classes before and
after this period.
You must have daily access to a computer that can reach the Internet, either of your own, a friend, at work, or within a university facility You must have a MU email account to facilitate two way communications. Your computer skills must be adequate to effectively operate in programs such as Blackboard, Word, PowerPoint and Excel. If I need to make a last minute revision of a particular assignment, I will send a LISTSERV note to all students through BlackBoard.
DROPPING A COURSE: THE MIAMI BULLETIN 06-08
See page 55 of the above for current information on dropping or changing a course. This is your responsibility!
Do's
Always read the assigned materials BEFORE the class in which they will be discussed;
Create a fairly detailed outline of the key topics, plus notes to yourself to help you remember why the concept is important;
Participate in class on a regular basis;
Ask questions in class, via e-mail or during office hours;
Go one step or more beyond the assigned task if you wish to earn a grade better then a "C";
Attend every class. Often materials not contained in the textbook will be presented during the class period; Corrections to errors in the textbook will also be provided in class.
Take good notes of important information presented by both your colleagues and your teacher;
Work hard AND have fun learning!
Don't
Cut classes;
Fail to take well structured notes from the book and in class
Act like a sponge and only absorb; offer your insights;
Try to read everything right before each exam; this will result in short turn retention and a significant weakness in your professional career;
Underestimate the complexity of marketing and its' importance to any career in business, government, or non-profit entities.
I reserve the right to make alterations to this e-syllabus at any time if I believe that the changes will assist the class in more effectively or efficiently achieving the mission, vision, values or behavioral objectives of the course. All changes will either be posted on the e-syllabus, announced in class, sent to you via the LISTSERV or all three. It is your responsibility to be aware of these changes within 48 hours of being posted, e-mailed or stated in class.
Calendar and Content [ BOLD BLUE = Ready to go]
|
JANUARY 9 Introductions Photographs Syllabus Review in detail Class processes |
JANUARY 11 Creating Customer Relationships and Value through Marketing Chapter One |
JANUARY 16 Scanning the Marketing Environment Chapter Three |
|
JANUARY 18 Scanning the Marketing Environment Chapter Three
|
JANUARY 23 Ethics and Social Responsibility in Marketing / MEthics "Game" Chapter Four
|
JANUARY 25 Developing Successful Marketing and Corporate Strategies: An Applied Introduction Chapter Two
|
|
JANUARY 30 Developing Successful Marketing and Corporate Strategies: An Applied Introduction Chapter Two
|
FEBRUARY 1 Understanding Customers & Markets: Consumer Behavior Chapter Five
|
FEBRUARY 6 Understanding Customers & Markets: Consumer Behavior Chapter Five
|
|
FEBRUARY 8 Organizational Markets & Buyer Behavior Chapter Six |
FEBRUARY 13
|
FEBRUARY
15 Reaching Global Markets Chapter Seven |
|
Reaching Global Markets |
FEBRUARY 27 Marketing Research: Information to Action Chapter Eight |
MARCH
1 Marketing Research: Information to Action Chapter Eight |
| MARCH
6 Identifying
Market Segments and Targets |
MARCH
8
|
MARCH 20
Developing New Products and
Services |
|
MARCH 22 Managing Products, Services and Brands Chapter Eleven |
MARCH 27 Managing Products, Services and Brands Chapter Eleven |
MARCH 29 Pricing Products and Services Chapter Twelve |
|
APRIL 3 EXAM # 2 Chapters 7 - 12 |
APRIL
5 Managing Marketing Channels and Supply Chain Chapter Thirteen (Selected Sections of Chapter 14) |
APRIL 10: Integrating Marketing Communications (IMC) and Direct Marketing Chapter Fifteen |
|
APRIL 12 |
APRIL 17 Advertising, Sales Promotions and Public Relations Chapter Sixteen |
APRIL
19 Advertising, Sales Promotions and Public Relations Chapter Sixteen |
|
APRIL
24 Personal Selling and Sales Management Chapter Seventeen [ Distribute Course Evaluations] |
APRIL 26
Implementing
Interactive and Multi-Channel Marketing |
APRIL 29 - MAY 4 FINAL EXAM AS SCHEDULED BY THE REGISTRAR |
Other dates to remember:
January 12 Registration/Change
of Schedule through BannerWeb ends at midnight.
January 15 Martin Luther King
Day (no classes)
January 22
Subsidy cutoff date
February 19 President's Day (no classes)
February 20 Monday/Tuesday schedule switch day
February 23 Last day to
apply for May graduation
March 11 - 18 Spring Break
March 19
Summer registration starts at 9:00 a.m.
March 26 Fall
2007 registration opens on Oxford campus
April 6
Last day to remove completes from Fall term
April 24
Open registration for fall begins
April 27
Classes end Oxford campus
April 30
Finals start
May 4
Finals end
Daily Assignment Descriptions [ D.A.D.] (will be posted as they are ready in blue type above)
January 9 Introductions, photographs, syllabus review, discussion about course; assignment for Thursday.
KEY CONCEPTS/ACTIVITIES
PREPARE BEFORE CLASS: Purchase textbook if possible and Read Chapter One
CLASSROOM ACTIVITIES:
OTHER: None
January 11th Creating Customer Relationships and Value Through Marketing: Chapter One
LEARNING GOALS AND OBJECTIVES
After reading this chapter students should be able to:
1. Define marketing and identify the requirements for marketing to occur.
2. Who cares? Why should YOU study and understand marketing?
2. Explain how marketing discovers and satisfies consumer needs and/or wants.
3. Distinguish between marketing mix elements and environmental forces.
4. Explain how organizations build strong customer relationships and customer value through marketing. Concept of Brand Equity (Not in chapter).
5. Describe how today’s customer era differs from prior eras oriented to production and selling. The fifth era? (Not in chapter)
6. What is the importance of ethics for domestic and international marketers?
7. Marketers sell holes, not drills! What does this mean?
FOCUSING ON KEY MARKETING LEXICON
|
customer value |
marketing program |
|
environmental forces |
customer relationship management |
|
exchange |
relationship marketing |
|
market & target market |
marketing mix |
|
marketing concept |
utility |
|
marketing |
ultimate consumers vs organizational buyers |
|
|
|
|
MARKETING EXAMPLES TO BE USED THROUGHOUT THIS CHAPTER:
1. The need for students (K through 16+) to capture information from printed materials. Solutions 2008? 2. iTunes and iPod 2008
|
|
CLASSROOM ACTIVITIES:
January 16th Linking Marketing and Corporate Strategies; The Strategic Marketing Process: Chapter Two
KEY CONCEPTS/ACTIVITIES:
PREPARE BEFORE CLASS:
CLASSROOM ACTIVITIES:
OTHER: Assign each row a category for the August 29th class (starting with the first row at the door side of the classroom):
August 29 Scanning the Marketing Environment: Chapter Three
KEY CONCEPTS/ACTIVITIES:
PREPARE BEFORE CLASS:
CLASSROOM ACTIVITIES:
OTHER: Handouts for September 5th "Some Basic Questions and Answers About Marketing Ethics" and "Module 1: Ethics"; reminder about holiday and switch day;
September 5 Ethics and Social Responsibility in Marketing: Chapter Four
KEY CONCEPTS/ACTIVITIES:
PREPARE BEFORE CLASS:
CLASSROOM ACTIVITIES:
OTHER: None
September 10 Ethics and Social Responsibility in Marketing: The MEthics Game
KEY CONCEPTS/ACTIVITIES: Application of your ethical school of thought to a variety of business and marketing scenarios. Can you apply your ethical standards to a variety of situations in a consistent manner? Are you comfortable with your decisions?
PREPARE BEFORE CLASS:
CLASSROOM ACTIVITIES: Break into groups of three or five individuals. Each group must contain both women and men and at least one marketing major and one person with another major. You will receive a game packet including all required pieces. Select a dealer. Five minutes before the end of class you will be asked to write on a 5x8 card three things you have learned while playing the MEthics game. As this game often becomes very loud, please try to keep your voices below 28.7 decibels.
OTHER:
September 12 Consumer Buying Behavior: Chapter Five
KEY CONCEPTS/ACTIVITIES:
PREPARE BEFORE CLASS:
CLASSROOM ACTIVITIES:
OTHER: None
September 17 Consumer Buyer Behavior (continued)
KEY CONCEPTS/ACTIVITIES: Continue from previous day, but in more detail
PREPARE BEFORE CLASS: No new activities; Bring scotch tape, scissors and ruler to build buyer behavior dynamic flow chart
CLASSROOM ACTIVITIES: In small groups, build a CB model from elements provided by teacher on 11 x 17 paper. Add arrows. Be ready to present to the class and justify the logical foundation for your model.
OTHER: None
September 19 Organizational Markets and Buyer Behavior: Chapter Six
KEY CONCEPTS/ACTIVITIES:
PREPARE BEFORE CLASS:
CLASSROOM ACTIVITIES:
September 24 Reaching Global Markets: Chapter Seven
KEY CONCEPTS/ACTIVITIES:
PREPARE BEFORE CLASS:
CLASSROOM ACTIVITIES:
OTHER: Briefly answer general exam questions for next Thursday( 26th)
KEY CONCEPTS/ACTIVITIES: Chapters 1 - 7
The exam will include approximately 75 T/F and M/C questions. As indicated earlier in the syllabus, you will need to understand both the concepts contained in Chapters 1-7, additional materials discussed, referenced or distributed in class, and be able to apply that information to business situations. The exam will be fairly long, difficult, and require that you know the material cold. Some memorization of definitions, terms, and graphs will be needed. Exams will be graded within two class periods. Incorrect answers are not negotiable. If I find a question where over 80% of the class missed the correct answer, I will consider dropping that question. If I find a "bad" question during the grading process, I will drop it from the exam. It is very difficult to write a "perfect exam" when it cannot be pre-tested. Volunteers? Just kidding. GOOD LUCK !!!
October 1 Turning Marketing Information Into Action: Chapter Eight
KEY CONCEPTS/ACTIVITIES:
IGNORE: Video Case 8-1 (pp. 234-5)
PREPARE BEFORE CLASS:
CLASSROOM ACTIVITIES: We will first review the two key concepts identified above. We will then discuss the steps we will need to take to explore for Kimberly Clark the development and marketing of moist toilet tissue in the United States and Japan, Europe or South America. We will also view two videos on Gathering Marketing Information.
OTHER: Please visit the site: http://www.cottonelle.com/ and visit consumer brands site for Fresh Wipes Toilet Tissue. Explore this site extensively. Make notes for use in class.
HOMEWORK DUE: None
DISTRIBUTE: Articles: TBA
October 3 Identifying Market Segments, Target Marketing and Positioning: Chapter Nine
KEY CONCEPTS/ACTIVITIES:
PREPARE BEFORE CLASS:
CLASSROOM ACTIVITIES:
OTHER: Visit the site: www.sony.com and check out the KDP-65XBR2 television under TELEVISION ---> HDTV. Visit www.nissandriven.com
Distribute: New Product Check Sheet and Developing New Products and Services.ppt and discuss assignment for next Tuesday.
October 8 Developing New Products, Services and Ideas: Chapter Ten
KEY CONCEPTS/ACTIVITIES:
PREPARE BEFORE CLASS:
CLASSROOM ACTIVITIES:
OTHER: Papers will be collected. Save a second copy for yourself.
October 10 Developing New Products, Services and Ideas (continued)
KEY CONCEPTS/ACTIVITIES: New product process (continued)
PREPARE BEFORE CLASS: Analyze the selected new product in light of the new product development process. The first three rows should work on product "A" and the next four rows of product "AA". Make substantial handwritten notes that can be used in a group presentation. These two products will have been voted on on the 8th.
CLASSROOM ACTIVITIES: We will break the class into two groups and each group will prepare on the chalk boards an analysis of of one of two new products selected on October 8th
OTHER: Distribute "What Works: The Art of Brand Revival
October 15 Managing Products and Brands: Chapter Eleven
KEY CONCEPTS/ACTIVITIES:
PREPARE BEFORE CLASS:
CLASSROOM ACTIVITIES:
OTHER: Maybe a 4 minute pop quiz 
on a key topic identified above, like the adoption process.
Distribute "Marketing of Services" PowerPoint.
October 17 Managing Services: Chapter Twelve
KEY CONCEPTS/ACTIVITIES:
PREPARE BEFORE CLASS:
CLASSROOM ACTIVITIES: We will discuss the above key concepts and then apply them to how Walt Disney started the experience economy. We will also use the PowerPoint handout distributed on the 15th and fill in the blanks.
OTHER: None
KEY CONCEPTS/ACTIVITIES: Chapters 8 - 12
The exam will include approximately 50 T/F and M/C questions. As indicated earlier in the syllabus, you will need to understand both the concepts contained in Chapters 8 - 12, additional materials discussed or distributed in class, and be able to apply that information to business situations. The exam will be of average length, difficult, and require that you know the material cold. Some memorization of definitions, terms, and graphs will be needed. Exams will be graded within two class periods. Correct answers are not negotiable. If I find a question where over 80% of the class missed the correct answer, I will consider dropping that question. We will not use the negative one or blank answer format originally proposed for the first exam, but eventually discarded.
DISTRIBUTE: The Power of Optimal Pricing, Pricing Check Sheet, and How Detroit is Ruining Your Car's Value.
October 29 and 31st Building the Price Foundation and Arriving at the Final Price: Chapters Thirteen and Fourteen
KEY CONCEPTS/ACTIVITIES:
PREPARE BEFORE CLASS:
CLASSROOM ACTIVITIES: We will use a number of consumer and business products and services (samples in class physically or as photos / websites) to illustrate the pricing decisions that must be make by marketers. We will also discuss the types of inputs that are used in the Optimal Pricing model illustrated in your reading.
OTHER:
October 31st Building the Price Foundation and Arriving at the Final Price (continued)
SEE COMMENTS ABOVE
November 5th Managing Marketing Channels and Wholesaling: Chapter Fifteen
KEY CONCEPTS/ACTIVITIES:
PREPARE BEFORE CLASS:
Read Chapter 15, including the case at the end of the chapter on Creston Vineyards. We will watch a video extension on this case. In this chapter, there are a number of elements you will need to memorize in terms of functions and interactions. This is not the most exciting chapter in the book, but an effective and efficient supply chain IS one of the hottest topics in marketing today and will remain so for at least the next ten years. Time, place, form and possession utility are provided by every supply chain. The optimization of this process is absolutely essential to moving goods and services from producers to final consumers. Time is money!
Read the article: The Dell Myth (2 pages) and .PPT handout
CLASSROOM ACTIVITIES:
OTHER: None
November 7 Integrating Supply Chin and Logistics Management: Chapter Sixteen
KEY CONCEPTS/ACTIVITIES:
PREPARE BEFORE CLASS:
Please read Chapter 16, paying particular attention to the concepts identified above. Pay particular attention to tables 16-1 and 16-5. Please read the Amazon.com case in the appendix of the chapter.
CLASSROOM ACTIVITIES:
OTHER:None
November 12: Part I
Retailing: Chapter Seventeen
Also see second half of assignment under November 12: Part II
KEY CONCEPTS/ACTIVITIES:
PREPARE BEFORE CLASS: Read Chapter seventeen and outline key concepts as they relate to the above three topics.
CLASSROOM ACTIVITIES: We will discuss the role of retailers as a member of the supply chain and the key functions normally provided by retailers. We will also discuss in general terms the evolution of retailing in the USA and how dual channel retailing systems will evolve in the future.
OTHER: None
November 12: Part II Implementing Interactive and Multi-Channel Marketing: Chapter Twenty-one
KEY CONCEPTS/ACTIVITIES:
PREPARE BEFORE CLASS:
CLASSROOM ACTIVITIES: We will discuss the above points, examine the above mentioned web site, and spend time discussing the impact of multi-channel marketing on the supply chain, using the automobile industry as one example. We will also view the AOL.com video if time permits.
OTHER: Briefly discuss exam and answer general questions.
KEY CONCEPTS/ACTIVITIES: Chapters 13 - 17, 21
November 19 Integrating Marketing Communications and Direct Marketing: Chapter Eighteen
KEY CONCEPTS/ACTIVITIES:
PREPARE BEFORE CLASS:
CLASSROOM ACTIVITIES: We will use the PowerPoint presentation to highlight and apply the key concepts in Chapter 18. About 3/4 of the way through class we will show the video Airwalk and discuss the four questions related to this company's IMC. This chapter sets the stage for those that follow.
OTHER: N/A
November 21 Advertising, Sales Promotions, and Public Relations: Chapter Nineteen
KEY CONCEPTS/ACTIVITIES:
The nature of advertising
The advertising decision process
Product versus institutional advertising
Broad and specific advertising objectives
Advertising and the product life cycle
AIDA, GRP and CPM
Frequency & Reach
The strengths and weaknesses of alternative Media
Steady, flight and pulse scheduling
Forms and uses of electronic interactive media
Measuring advertising effectiveness
Advertising agency: types and structures
Sales promotions, publicity and public relations: Major forms of each and when
they can be appropriately used.
PREPARE BEFORE CLASS:
CLASSROOM ACTIVITIES:
OTHER: Don't forget to bring in your example ads. Thank you.
November 26 Personal Selling and Sales Management: Chapter Twenty
KEY CONCEPTS/ACTIVITIES:
PREPARE BEFORE CLASS:
CLASSROOM ACTIVITIES:
OTHER: Have a safe Thanksgiving holiday. There
will be no assignment for December 3rd.
Happy Holidays!!!
December 3 Integrated Marketing Communications Exercise: Chapters 18,19,20
KEY CONCEPTS/ACTIVITIES: It is anticipated that in the three classes on November 19,21 and 26 that we will be about 1/2 half day behind by December 3rd. Therefore we will use this day to catch up and complete these three assignments. If we are on schedule, or additional time is available, I will share with you some of the following video. The class will have the opportunity to choose which ones they wish to view.
DISTRIBUTE: Key Concepts for the Semester Final Exam Guide
December 5 Discuss Final Exam, Top Fifty Marketing Concepts and Course/Teacher Evaluations
KEY CONCEPTS/ACTIVITIES: Start Studying for Final Exam
PREPARE BEFORE CLASS: None
CLASSROOM ACTIVITIES:
OTHER: The final exam will be Tuesday, December 10th in Room Laws 113 from 9:45 am to 11:45 am. It is anticipated that the exam will take most of you 75 - 90 minutes to complete. It will cover the last section of the course, plus the top 20 concepts in marketing. My best guess is that it will by half-and-half in terms of the last section on IMC and the overall course. A list of key concepts will be distributed on Tuesday of the last week of regular class.
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Please use this form for any suggestions that you wish to make. You are always welcome to see me before or after class, or during office hours in person with suggestions.
Course: Marketing 491 Section F
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Go to the “G” public drive to get this form; download and complete MKT à Gifforjb à in Folder MKT491S2002 à Information Sheet
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Information Sheet and I Have Read sheet......
